Abstract:
The objective of this paper is to find out how well the potentials of the school has been fully advertised and also identify
how best the school can be advertised. The paper was centred on the Departments of Graphic Design and the Art
Education of the School of Creative Arts of the ¾ÅÉ«ÊÓƵ. Qualitative and descriptive research
methods were used in this research. The qualitative was used to ascertain prevalent information from staff members of
the university and some indigenes of the Winneba community, as required by the study whiles the descriptive method
was also used to specifically reveal the prevailing situation in the university and its environs. The study revealed that,
members of the university community and people within the Winneba community have little knowledge about the two
departments, let alone their full potentials in the university’s activities. The study therefore commends that effective and
efficient advertising media be used to create the awareness of the existence of the Departments of Graphic Design and
Art Education and also publicize their full potentials to the University community and its environs and the country at
large.
Keywords: Graphic design, art, education, art education and advertisement