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Mensah, I. & Brew, Y. (2023). What happens after product rebranding: understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty. African Journal of Economic and Management Studies, 13, 1-15.

Addo, M. A., & Mensah, I. (2023). Envy and jealousy in entrepreneurial activities: existence and nature, causes, effects and management. Journal of Global Entrepreneurship Research, 13(1), 1-20.

Quaye, D. & Mensah, I. (2019). Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana. Management Decision, 57(7), 1535-1553.

Mensah, I. Quaye, D. & Mensah, A.A. (2019). Customer relationship management practices affecting customer loyalty supporting small airlines in Ghana. International Journal of Electronic Customer Relationship Management, 11(4), 441-435.

Quaye, D. & Mensah. (2019). Entrepreneurial leadership and performance of female-owned SMEs in Ghana. International Journal of Entrepreneurship and Small Business, 38(1/2), 19-55.