The students were then guided through the operations of three prominent Dentsu Ghana subsidiaries: Carat, Dentsu Creatives, and iProspect. Bithia Awuku-Asante, General Manager of Carat Ghana, provided a comprehensive overview of their role in Ghana's integrated marketing space. She illuminated the journey from client brief to media planning and creative execution, showcasing impactful projects such as those for Telecel Ghana.

Revina Acheampong, Manager of Dentsu Public Relations, offered a forward-looking perspective on the evolution of public relations in the digital age. She emphasised the shift towards proactive, data-driven strategies aimed at fostering enduring connections and managing corporate reputation effectively.

Edem Dzokoto, Creative Director of Dentsu Creative Ghana, led the students through the creative process. He illustrated how innovative strategies and collaborative efforts drive success in today's competitive landscape, citing compelling case studies from iconic brands like Maggi. He stressed the transformative impact of data-driven communication and artificial intelligence, underscoring the importance of adapting to the evolving job market.

The visit enriched the students' academic journey and demonstrated Dentsu Ghana's influence on Ghana's marketing and communication landscape. Future internship and national service opportunities offered by the network further solidified the bond between ¾ÅÉ«ÊÓƵStrategic Communication students and the organisation, setting the stage for their professional growth.

This experience was a testament to the invaluable synergy between academia and industry, fostering a generation of strategic communicators self-assured to make a meaningful impact in the field.